Para Siempre Hermanos,
This is our official communication sharing the 2026 National Convention information. We will converge in San Diego, California from Thursday, June 4th through Sunday, June 7th at the DoubleTree by Hilton – Hotel Circle for time spent creating lasting bonds and planning for our future. Although times ahead may be uncertain given our current climate, one thing remains true, there is power in people coming together as we will this June, as our founders did in 1982, to focus on uplifting our Hermanos and providing resources that can be taken back to your respective chapters. We will take time to share the space with Hermanos from all over the country to make valuable lasting connections. We hope you can join us as we host our first West Coast convention.
Registration Tiers:
Early Registration [CLOSED]: January 21 – February 28 | $50
Regular Registration [OPEN NOW]: March 1 – May 16 | $100
Late Registration: May 17 – June 5 | $150
Accommodation:
To set up your lodging with the convention hotel, you can either pay for it in full through your registration page for the dates of convention June 4-7, or utilize the link below to book directly with the hotel. The link will provide additional lodging options and lengths of stay with the hotel: DoubleTree by Hilton LUL Room Block Link [Please note rooms MUST be booked by Monday, May 4th, 2026 at 5PM EST]
Hotel Accommodation Cost: $219(+taxes/fees)/night. Includes: free complimentary in-room Wi-Fi, free complimentary breakfast for 2 guests per room.
NOTE: This room rate is available up to 3 days prior and post-convention (based on hotel availability) should anyone choose to come earlier or leave later.
This event is hosted by the La Unidad Latina, Lambda Upsilon Lambda Fraternity
Hotel Check-in begins at 4pm.
So, now that you’re in a fraternity, life is great, right? But have you ever stopped to consider how your role in your chapter is making it truly great? Or worse, could your behavior be destroying it? In her typical candid style, Michelle provides a wake-up call to those fraternity members who are coasting on their status or who are senselessly participating in destructive behavior, like hazing, abusive drinking, assault and poor academics. Michelle speaks from a level of authority, not only as a lifelong member of Zeta Phi Beta Sorority, Inc., but as someone who has experienced how negative behavior destroys a chapter. As an undergraduate, she participated in—and even initiated—this type of negative behavior. As an advisor, she’s fought from the other side, holding students accountable and challenging them to do better. As a speaker, she now confronts the “dream killers” of fraternity and sorority life: those whose actions destroy the values and original aspirations of founding members. Every chapter member will leave Michelle’s keynote believing they have the power either to bring their community up or tear it down. She encourages better choices, and she will leave you with a road map for making your community outstanding. She asks members of all groups (MGC, NPHC, IFC and Panhellenic) to take critical look at the roles they play in making sure fraternity and sorority communities survive and thrive.
Single MLT - Single MLT is building the next generation of whiskey discovery where culture, community, and craftsmanship meet smart personalization through our digital platform, known as Whiskey Fox. Founded by Hermano Andrew Ozenne, we use AI-driven taste profiling to help members find bottles they’ll genuinely love (not just what’s trending), while bringing people together through curated tastings, themed flights, and unforgettable experiences. Whether you’re whiskey-curious or a seasoned enthusiast, Whiskey Fox makes it easy to explore with confidence—and connect with Hermanos over a great pour.
This workshop is designed to ground our newest Hermanos in the shared expectations, responsibilities, and standards that define La Unidad Latina, Lambda Upsilon Lambda Fraternity, Inc. As neophytes transition from the intake process into full membership, this session provides a clear and unified understanding of what it means to represent the Hermandad at the chapter, regional, and national levels. Participants will review key organizational policies, national procedures, and behavioral expectations that uphold the integrity and reputation of our fraternity. Through guided discussion and scenario‑based learning, Hermanos will explore how to embody our values in daily practice, navigate common challenges, and contribute to a culture of accountability, professionalism, and brotherhood.
Does your chapter wish they had bigger intake/pledge classes/lines? Does your chapter wish that there was standing room only for your Interest Meetings or Informationals? Is your chapter intentionally cultivating membership, or just hoping that people will come begging to join your fraternity? Stop thinking old school and learn about the new school ways of building your potential membership pool, connecting with your market, and getting the quality membership you have always wanted!
It is a motivational talk focused on practical tools for self-awareness and inner transformation. My intention is not to approach these ideas in an abstract or overly theoretical or spiritual way which is possible, but rather to present them in a grounded, accessible way that people can apply in their daily lives. I am aware that topics like these are sometimes dismissed or overlooked, yet I have seen firsthand how powerful they can be when people truly engage with them. Because of that, I feel increasingly committed to sharing this message and these tools with as many people as possible.
Every Hermano brings something powerful into La Unidad Latina — a talent, a mindset, a lived experience, or a way of showing up that strengthens our Hermandad. This interactive workshop helps participants identify, name, and activate their unique “Hermano Superpower” so they can contribute with confidence at the chapter, regional, and national levels. Through guided reflection, peer dialogue, and strengths‑based activities, Hermanos will explore the qualities that make them effective leaders, reliable brothers, and impactful community members. Whether your superpower is mentorship, creativity, discipline, advocacy, problem‑solving, or quiet consistency, this session will help you understand how to use it with purpose. By the end of the workshop, Hermanos will walk away with: - A clear understanding of their individual strengths - Insight into how their superpower supports chapter and organizational success - Strategies to collaborate with Hermanos whose strengths complement their own - A renewed sense of identity, confidence, and belonging within the fraternity This session is designed to uplift, empower, and remind every Hermano that our collective excellence begins with the strengths each of us brings to the table.
Securing the job offer is only the first win — the next challenge is navigating the world of employee benefits. For many Hermanos, this is the first time choosing health plans, retirement options, insurance packages, and other employer‑provided perks. This workshop breaks down the essentials so new professionals can make confident, informed decisions that support their financial, physical, and long‑term well‑being. Participants will learn how to evaluate common benefit categories, compare plan types, and understand the trade‑offs between cost, coverage, and flexibility. The session will also highlight strategies for maximizing employer contributions, avoiding common pitfalls, and aligning benefits with personal goals and life circumstances. By the end of this workshop, Hermanos will walk away with: - A clear understanding of core benefit types (health, dental, vision, retirement, insurance, and more) - Practical frameworks for comparing plans and making cost‑effective choices - Insight into how benefits impact take‑home pay, long‑term savings, and financial security - Confidence to ask the right questions during onboarding and open enrollment This session empowers Hermanos to step into their new roles not just as employees, but as informed professionals who know how to leverage their benefits to build stability, security, and a strong foundation for the future.
Your brand is more than a résumé line or a social media profile — it’s the consistent story you tell through your actions, your presence, and the way you show up in every space. This workshop helps Hermanos understand how to intentionally shape both their personal and professional brand so they can stand out, build credibility, and open doors across industries and communities. Participants will explore the core elements of branding, including values, reputation, communication style, digital presence, and alignment between who you are and how you want to be perceived. Through guided reflection and practical exercises, Hermanos will learn how to craft a brand that is authentic, strategic, and adaptable as they grow in their careers and within La Fraternidad. By the end of this workshop, Hermanos will walk away with: - A clear understanding of what personal and professional branding actually means - Tools to identify their core strengths, values, and differentiators - Strategies for aligning online presence with real‑world reputation - Practical steps to build a consistent, compelling brand across platforms and environments - Insight into how branding influences leadership, opportunities, and long‑term success This session empowers Hermanos to take ownership of their narrative and present themselves with confidence — whether in the workplace, the community, or the Hermandad.
La Unidad Latina has always evolved through the vision, commitment, and leadership of its Hermanos. This session invites members to step back from day‑to‑day operations and engage in a thoughtful, honest, and aspirational conversation about the future of our Hermandad. What should the next decade of La Fraternidad look like? What values must remain at our core, and what innovations will strengthen our impact? Through guided discussion, scenario exploration, and collective reflection, participants will examine emerging needs across undergraduate chapters, alumni networks, and national operations. The workshop will highlight opportunities for organizational growth, cultural relevance, leadership development, and long‑term sustainability — while centering the lived experiences and voices of Hermanos from across generations. By the end of this session, Hermanos will walk away with: - A shared understanding of the challenges and opportunities shaping our next chapter - Insight into how individual and collective leadership can influence organizational direction - Space to articulate hopes, concerns, and priorities for the fraternity’s evolution - A renewed sense of ownership in building a strong, unified, future‑ready Hermandad This workshop is not about making decisions — it’s about imagining possibilities. It’s an invitation for every Hermano to contribute to the vision of what La Unidad Latina can become.
Should you wish to travel to Tijuana. Visit the Official Travel Website: https://www.bajacalifornia.travel/en/destinos/tijuana No experience, night out, or social plan is worth risking your safety or your ability to return home. If you have any concerns about your status or the risks involved, the safest choice is not to cross the border. All Hermanos should be aware of their citizenship status and not put themselves in any danger with attempting to travel across the border. We want every Hermano to enjoy Convention and return home safely. Please take this guidance seriously and look out for one another. We strongly advise: Do not travel alone Do not wander away from your group Do not travel if you feel unsure, unsafe, or pressured Do not assume you will be allowed back into the U.S. without proper documentation
Open to registered attendees.
What if being your “favorite self” mattered more than being your “best self”? This keynote invites fraternity leaders to challenge traditional self-improvement mindsets and embrace authenticity, grace, and joy in who they are right now. Rooted in positive psychology, emotional intelligence, growth mindset, and self-efficacy, this session empowers students to explore their values, passions, and personal strengths, free from perfectionism and external pressure. Walk away with a renewed sense of confidence and practical tools to lead with heart, not hustle.
Single MLT is building the next generation of whiskey discovery where culture, community, and craftsmanship meet smart personalization through our digital platform, known as Whiskey Fox. Founded by Hermano Andrew Ozenne, we use AI-driven taste profiling to help members find bottles they’ll genuinely love (not just what’s trending), while bringing people together through curated tastings, themed flights, and unforgettable experiences. Whether you’re whiskey-curious or a seasoned enthusiast, Whiskey Fox makes it easy to explore with confidence—and connect with Hermanos over a great pour.
Brotherhood is not just something we give — it’s something we receive. This workshop explores how group dynamics within La Unidad Latina shape our sense of belonging, support, and fulfillment. Hermanos will examine the ways our chapters, regions, and national community can “fill our cup” by creating environments that uplift, energize, and sustain us. Through guided discussion and interactive activities, participants will reflect on what they personally need from the Hermandad, how group culture influences well‑being, and how we can collectively build spaces that are healthier, more inclusive, and more affirming. The session will also highlight the role each Hermano plays in strengthening the emotional and relational fabric of the fraternity. By the end of this workshop, Hermanos will walk away with: - A deeper understanding of how group dynamics impact motivation, connection, and retention - Insight into what fills their cup — and how to communicate those needs - Strategies for fostering supportive, high‑functioning chapter and regional environments - A renewed commitment to building a fraternity culture where every Hermano feels valued, seen, and energized This session centers the human side of the Hermandad — reminding us that when we pour into each other, we all rise stronger.
Originally developed at Binghamton University, the 20:1 model focuses on building healthier, safer, and more accountable communities by empowering small groups to engage in honest dialogue about relationships, boundaries, consent, and bystander intervention. This workshop adapts that framework for La Unidad Latina, giving Hermanos the tools to foster a culture of respect, safety, and proactive leadership within our chapters and the broader campus community. In this session, Hermanos will explore how group norms, peer influence, and chapter culture shape behavior — and how small‑group conversations can drive meaningful change. Through guided discussion, scenario‑based learning, and reflective activities, participants will examine how to support one another, intervene effectively, and uphold the values that define our Hermandad. By the end of this workshop, Hermanos will walk away with: - A clear understanding of the 20:1 model and its relevance to fraternity life - Tools for navigating conversations about consent, boundaries, and healthy relationships - Strategies for recognizing and interrupting harmful behaviors - A stronger sense of responsibility for creating safe, supportive chapter environments - Confidence to lead peer‑to‑peer conversations that reinforce our values and protect our community This session equips Hermanos to be proactive stewards of safety and accountability — ensuring that our brotherhood remains a space where all members can thrive.
Churchill Cigar Lounge is located in Historic Old Town San Diego. You can smoke a cigar and enjoy a glass of fine wine or a pint of Belgian Ale in their beautiful outdoor patio. This location is a 7-minute drive from the hotel. For more information visit https://churchillcigarlounge.com/
Join us for an evening dedicated to honoring the hermanos, chapters, and partners who embody the spirit of Unidad in Motion: Reaffirm. Rebuild. Rise. Our Awards Dinner brings together undergraduates, alumni, and national leadership to recognize outstanding achievements in scholarship, leadership, service, and organizational impact across the Fraternity. Throughout the night, we will celebrate the individuals and chapters whose commitment to our mission strengthens La Unidad Latina and uplifts the communities we serve. From chapter excellence to individual distinction, each award reflects the values that continue to move our Hermandad forward. This formal gathering also serves as a moment of reflection and unity—an opportunity to acknowledge the work that has brought us to this point and to inspire the momentum that will carry us into the next year. We invite all Hermanos to share in this celebration of excellence, pride, and collective progress.
login to view registration